The brief was to redirect the typical customer of National Trust customers to a less typical younger demographic. After developments in researching I chose to create different kind of image sharing app. It works by scraping images from twitter with a certain hashtag.
New users are introduced to the brand [and app] via the images shared on twitter. The app displays all the images that people have shared of their visits to national trust sites. This helps attract and inform the new users about what the national trust is all about!
Users can then find out where the picture was taken and can even find out how to get there. This helps with problems discovered in research relating to the target demographic not knowing most of the National Trust locations.